Every time you turn around, there's something new in digital marketing. We have access to more tools than ever to learn about our prospects, reach out to them and offer them exactly the deal that'll make them say yes. This year, we see technology continue to amplify smart marketers' efforts.
by Gem Swartz
Every marketing team comes up short at some point. The industry is transforming so quickly that no team is really complete for very long. Maybe you're missing someone who just gets how Snapchat intuitively fits for your brand, or perhaps you're struggling to fill a new need with the number of full-time hires you have. But you can quickly bridge that gap, whether it's temporary or on an ongoing basis. And we've got one easy trick that will help you do that: Marketing outsourcing.
High tech marketing can be challenging. You're dealing with complicated products and services that have to be explained - simply. Plus you have to reach the right audience at the right time, AND stay engaged with them even after they become customers.
We've been doing marketing for high tech for a number of years, so here are some tips to consider when engaging with your prospects.
Marketing, by definition, involves human interaction. One human strives to sell a product or service to another human, and marketing bridges the gap. But what happens when your marketing is as robotic as Westworld? You miss the marketing mark and end up back at square one as you revamp your efforts yet again. Let’s keep your marketing moving forward by changing your focus to create a human-centric campaign.
DENVER, COLORADO – 1 December 2016 – Apex IT, a global IT services firm, today announced the formation of Apex Digital, a new division that develops lead generation strategies and executes cross-channel marketing campaigns. Apex Digital is a strategic digital consultancy, formed by Apex IT and Catalyst Marketing Agency, to help companies engage prospects and convert them into customers faster.
We’ve all had the thought at least once in our careers. “What if I started my own thing?” How do you know if it’s time to get really serious about starting your own business?
Here are some things to think about if you’re having these thoughts.
Professional Employer Organization Hires Catalyst to Support and Drive Sales
DENVER, COLORADO – 28 September, 2016 – Catalyst, a Denver marketing agency, today announced that it has been selected by InTANDEM for lead generation and web design. The services include content creation, creative development, promotional campaign design and execution, web design and search engine optimization.
by Gem Swartz
Having spent my 15-year career at full-service agencies, I have a good grasp of how well-meaning agencies can miss the mark with meeting client needs.
Denver Agency Welcomes Customer Account Management Expert
DENVER, COLORADO – 18 August, 2016 – Catalyst, a full-service marketing agency, today announced hiring senior customer success leader, Robin Richardson, for client strategy and account management.
Coming from a world of sales, account management and customer success, I have been fortunate to understand the value and differentiation of client facing roles, as well as the value they bring to a customer. Most sales organizations build a team of account executives to identify and acquire new business. Once the contract is signed, customer service representatives manage the client through the duration of their contract. What most organizations lose sight of is how to proactively engage customers, ensure they are adopting the product/service and help them achieve their goals. Many organizations recognize this gap, but it’s often too late.